Interactive TV specialist Firestorm Media has completed a cutting-edge communications upgrade that is designed to accommodate future growth and help attract other development opportunities.
Firestorm Media is an industry-leader in TV IVR development and works with TV production units internationally to integrate IVR, SMS, CRM, dynamic overlays and studio call handling onto one revenue-generating platform.
The company required a system that guaranteed high service availability and improved disaster recovery options. By partnering with long-term partner, IP Telephony provider, C3, the company has upgraded its existing C3 Apcentia system to a SIP-based solution and significantly increased its capacity.
The new C3 system will simultaneously support 120 SIP end points, in conjunction with Firestorm’s existing TDM lines, giving Firestorm flexibility in IP migration while assuring reliability, scalability and investment protection.
“Over the six years we have been working together C3 has become an important partner for Firestorm, both in the reliability of the technology and the responsiveness of their friendly support team,” said Russell King, Director of Firestorm Media. “The seamless integration of our new Apcentia platform will provide greater capacity, reduce network infrastructure and simplify administration.”
By moving to a standards based platform and taking advantage of less expensive network cycles, IP Telephony is the obvious choice in the natural replacement cycle for telephony systems. But the enhanced functionality that IP systems offer also helps businesses to develop new applications that take advantage of the underlying technology. Firestorm’s new system supports C3’s fully configurable Network Conferencing application and its Pay Phone Plus (PPP) approved Call Recording application, giving the company scope to develop a wider range of enriched applications for its diverse client base.
The system is highly scalable so it can grow with Firestorm. New applications, such as PCI Compliant call centre services, can be easily ‘bolted on’ to Apcentia, in response to changing market demands.