Interactive TV specialist Firestorm Media has completed a cutting-edge communications upgrade that is designed to accommodate future growth and help attract other development opportunities.
Firestorm Media is an industry-leader in TV IVR development and works with TV production units internationally to integrate IVR, SMS, CRM, dynamic overlays and studio call handling onto one revenue-generating platform.
The company required a system that guaranteed high service availability and improved disaster recovery options. By partnering with long-term multi-channel communications provider C3, the company has upgraded its existing C3 Apcentia system to a SIP-based solution and significantly increased its capacity.
The new C3 system will simultaneously support120 SIP end points, in conjunction with Firestorm’s existing TDM lines, giving Firestorm flexibility in IP migration while assuring reliability, scalability and investment protection.
“Over the six years we have been working together C3 has become an important partner for Firestorm, both in the reliability of the technology and the responsiveness of their friendly support team,” said Russell King, Director of Firestorm Media. “The seamless integration of our new Apcentia platform will provide greater capacity, reduce network infrastructure and simplify administration.”
By moving to a standards based platform and taking advantage of less expensive network cycles, IP Telephony is the obvious choice in the natural replacement cycle for telephony systems. But the enhanced functionality that IP systems offer also helps businesses to develop new applications that take advantage of the underlying technology. Firestorm’s new system supports C3’s fully configurable Network Conferencing application and its PhonepayPlus (PPP) approved Call Recording application, giving the company scope to develop a wider range of enriched applications for its diverse client base.
The system is highly scalable so it can grow with Firestorm. New applications, such as PCI Compliant call centre services, can be easily ‘bolted on’ to Apcentia in response to changing market demands.
Cable & Wireless Communications, one of the world’s leading international communication companies, has added C3’s Network Conferencing software to its existing C3 Apcentia Network Messaging system.
C3’s Network Conferencing platform will allow Cable & Wireless Communications to provide fully featured conferencing facilities to its customers across the Channel Islands and the Isle of Man. The conference solution supports multiple branded operators, and can be partitioned to support concurrent operators.
“C3’s Network Conferencing allows us to provide an enriched conferencing service to our customers, whilst leveraging our existing C3 platform and our initial investment,” says Andy Bridson, Chief Commercial Officer, Cable & Wireless Communications Channel Islands and Isle of Man.
“We have been very impressed with the C3 platform, as well as the ongoing technical support from the team who are incredibly responsive to our requirements.”
With no subscription or data storage charges and secure localised call recording, C3’s Network Conferencing solution supports an unlimited number of conferences and is easily managed through an intuitive web interface that supports multiple levels of access. The platform supports pre-booked, recurrent and on-demand conferences, which can be recorded for later review.
C3’s carrier-grade Network Messaging platform is capable of processing hundreds of messaging applications simultaneously, whilst streamlining the administration function by automatically configuring mailboxes on a first use basis. This advanced functionality provides much greater flexibility for Cable & Wireless Communications, whilst greatly improving the ROI compared with its previous messaging platform providers.
The company has seen significant revenue increases since moving to C3’s Network Messaging platform, with enhanced personalisation features encouraging better usage of voicemail services and more terminations. The company has also made savings from condensing applications, such as IVR messaging and engineering support, onto a single platform.
Related item: Oxford University extends investment in C3 platform
Related item: Network Conferencing
C3 is a Cambridge-based company specialising in computer telephony platforms and associated multichannel applications.
With a history of more than 25 years supplying specialist computer telephony platforms and associated applications, C3’s proven solutions incorporate Multichannel Contact Centers, IVR, Speech Recognition and PCI services.
Clients worldwide depend on C3’s core technology-agnostic software to give their businesses the edge in competitive markets and overcome technical challenges.
We pride ourselves on the long term relationships we have with our clients who choose to work with us because, as a niche technology specialist, we offer highly advanced applications, expert technical support and flexible commercial terms.