{"id":3137,"date":"2013-11-07T12:12:56","date_gmt":"2013-11-07T12:12:56","guid":{"rendered":"https:www.c3.co.uk\/?p=3137"},"modified":"2019-02-27T11:47:33","modified_gmt":"2019-02-27T11:47:33","slug":"migration-multichannel-communication-era","status":"publish","type":"post","link":"https:\/\/www.c3.co.uk\/blog-cms\/2013\/11\/07\/migration-multichannel-communication-era\/","title":{"rendered":"Migration in a multichannel communication era"},"content":{"rendered":"

The generation of switches acquired in the early 2000s is now reaching end of life (and, in many cases, end of support from vendors). So, those responsible for voice infrastructure should be considering their options, within the context of a rapidly evolving communication environment.<\/p>\n

The switching landscape has changed significantly within the last decade. Multichannel communication is the norm and, as a result, customer interactions are already becoming a lot more complex. The focus now is on integrating multiple channels, such as SMS, web chat, email social media and, of course, voice; streamlining inbound and outbound communication for a single \u201c360 degree\u201d customer view.<\/p>\n

Having the ability to support diverse communication channels as well as burstable capacity (for peak flows e.g. Clearing) are just two pressure points that universities really need to consider, as they weigh up the options for IP migration.<\/p>\n

Managing the pace of change<\/b><\/p>\n

With legacy platforms reaching end-of-life deadlines, it has become much harder for organisations to change to these constantly adapting market conditions. The teams responsible for these systems are understandably reluctant to add new multimedia applications to the legacy switch but, given the pace of change and customer expectations, this is an untenable position to maintain.<\/p>\n

However, the \u2018rip and replace\u2019 IP migration path often recommended by infrastructure vendors also makes it difficult for universities to move forward. This \u201cone stop shop\u201d approach can be appealing: the promise of simplified deployment, single accountability, centralised management and lower costs. But it automatically cuts off any forward flexibility by locking universities in with one supplier.<\/p>\n

C3 support clients taking a phased approach to migration, making it possible for them to sweat out their existing switch investments with new applications that are relevant to their user-base and can simply be migrated across to IP.Taking this granular approach encourages pick-and-mix application deployment.<\/p>\n

Not only is this more cost effective, it also gives buyers the flexibility to adopt a wide range of applications from specialised \u2018best of breed\u2019 suppliers who can offer strong technological leadership and more advanced solutions to satisfy changes in legislation e.g. such as PCI DSS Compliance for credit card payments.<\/p>\n

Related posts:<\/strong><\/p>\n

News: C3 to attend UCISA 2014<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The generation of switches acquired in the early 2000s is now reaching end of life (and, in many cases, end of support from vendors). So, those responsible for voice infrastructure should be considering their options, within the context of a rapidly evolving communication environment. The switching landscape has changed significantly within the last decade. Multichannel … Continue reading Migration in a multichannel communication era<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[70],"tags":[],"yoast_head":"\nMigration in a multichannel communication era<\/title>\n<meta name=\"description\" content=\"The switching landscape has changed significantly within the last decade. 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