{"id":16247,"date":"2016-07-19T09:40:13","date_gmt":"2016-07-19T08:40:13","guid":{"rendered":"https:\/\/www.c3.co.uk\/blog\/?p=16247"},"modified":"2019-02-27T15:57:47","modified_gmt":"2019-02-27T15:57:47","slug":"the-power-of-human","status":"publish","type":"post","link":"https:\/\/www.c3.co.uk\/blog-cms\/2016\/07\/19\/the-power-of-human\/","title":{"rendered":"The Power of Human"},"content":{"rendered":"<h4 style=\"text-align: center;\">Welcome to C3&#8217;s Industry Insight blog series inspired by articles and comment on the web.<\/h4>\n<h4 style=\"text-align: center;\">In this blog, our Marketing Manager Natasha Rutterford\u00a0looks at the importance of a &#8216;human touch&#8217; vs full automation.<\/h4>\n<hr \/>\n<div class=\"post-content clearfix\">\n<p>Automation, self-service and the power of technology have revolutionized the contact centre, however when it comes to resolving some issues you can&#8217;t beat a human touch.<\/p>\n<p>Often these situations are the most sensitive or demanding and you can be sure that if your organisation slips up here your clients won\u2019t forget it!<\/p>\n<p>It&#8217;s tempting to rely heavily on automated self-service in order to save costs; however it may be better for contact centre management to view humans and technology as allies in the fight for a better customer experience.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"quote-container clearfix\">\n<div class=\"quote\">\n<blockquote>\n<p class=\"quote-text\">&#8220;we tend to need someone who can take on the complex and emotive stuff that we can\u2019t do ourselves.&#8221;<\/p>\n<\/blockquote>\n<p class=\"quote-url\">Read the original article <em>Botman vs Superagent: Dawn of a new future contact centre?<\/em>here:\u00a0<img decoding=\"async\" class=\"url-favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=www.mycustomer.com\/service\/contact-centres\/botman-vs-superagent-dawn-of-a-new-future-contact-centre\" alt=\"\" \/><a class=\"quote-url-link\" href=\"http:\/\/www.mycustomer.com\/service\/contact-centres\/botman-vs-superagent-dawn-of-a-new-future-contact-centre?platform=hootsuite\">http:\/\/www.mycustomer.com\/service\/contact-centres\/botman-<\/a><\/p>\n<\/div>\n<p class=\"quote-url\"><a href=\"https:\/\/www.c3.co.uk\/blog\/wp-content\/uploads\/2016\/07\/istock_yogysic_superhero.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-16248 aligncenter\" src=\"https:\/\/www.c3.co.uk\/blog\/wp-content\/uploads\/2016\/07\/istock_yogysic_superhero-300x169.jpg\" alt=\"istock_yogysic_superhero\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.c3.co.uk\/blog-cms\/wp-content\/uploads\/2016\/07\/istock_yogysic_superhero-300x169.jpg 300w, https:\/\/www.c3.co.uk\/blog-cms\/wp-content\/uploads\/2016\/07\/istock_yogysic_superhero-768x432.jpg 768w, https:\/\/www.c3.co.uk\/blog-cms\/wp-content\/uploads\/2016\/07\/istock_yogysic_superhero-1024x576.jpg 1024w, https:\/\/www.c3.co.uk\/blog-cms\/wp-content\/uploads\/2016\/07\/istock_yogysic_superhero.jpg 1240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to C3&#8217;s Industry Insight blog series inspired by articles and comment on the web. In this blog, our Marketing Manager Natasha Rutterford\u00a0looks at the importance of a &#8216;human touch&#8217; vs full automation. Automation, self-service and the power of technology have revolutionized the contact centre, however when it comes to resolving some issues you can&#8217;t &hellip; <a href=\"https:\/\/www.c3.co.uk\/blog-cms\/2016\/07\/19\/the-power-of-human\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Power of Human<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[70],"tags":[72,56],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Human - C3 Communications<\/title>\n<meta name=\"description\" content=\"While automation and the power of technology have revolutionized the contact centre, when it comes to resolving issues, you can&#039;t beat a human touch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.c3.co.uk\/blog-cms\/2016\/07\/19\/the-power-of-human\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Human - 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