Atlantic Telecom

Atlantic Telecom, our South African distributor is using SeTeCa, our 3Gvideo gateway to provide Phumelela, South Africa’s largest horse racing and tote betting company, with a live 3G video betting application, to compliment an existing IVR betting service. This service is the 1st cross-network, off portal “live” interactive video service to be piloted in South Africa.

SeTeCa receives broadcast feeds from TellyTrack, Phumelela’s own TV channel. These are then compressed and resized so they are suitable for small screen sizes. Horse racing fans can watch races on their phones, simply by video calling a specified number, and the content is streamed to their phones in real time.

Whilst watching the live streaming content, callers can still access Phumelela’s existing voice betting service then return to the “live” video commentary when they have completed the call.

TellyTrack broadcasts all national races and has access to coverage of major race meetings overseas, including the UK. The new 3G video application means Phumelela will be able to provide “live” race coverage and betting services to their customers around the clock and are not dependant on them having access to a TV. Sports streaming is virtually limitless. It can be expanded to cover other sports events such as football, cricket, rugby including live and highlights packages.

“We are very excited about piloting this new service”, comments Graham Finbow from Atlantic Telecom. “This will be the 1st live off-portal 3G video service to be launched in South Africa. There are already over 40million mobile phones in circulation and at least 1million are 3G-enabled, so there is great potential for our client to increase their revenue base”.